The Overture X4 is a midi controller and mobile music production app. It was an interesting project because it not only had a digital component but a physical component as well. I was in charge of designing the physical product, the interface, and the promo website.
It was a challenge to keep all three elements on brand and consistent, especially taking physical hardware into account. Keeping these disparate elements cohesive came down to simplifying the app and adding complexity to the hardware.