Let me introduce you to High Voltage Music Store. It’s a spunky little used music shop that provides straight-up, no BS, ‘for musicians by musicians’ service and is very involved in the local music scene. I really wanted to create a brand that told the story of this shop. High Voltage keeps the music spinning by buying up old, broken, well–used instruments, repairing them, and getting them back out into the world to inspire more musicians.
Like a feedback loop, they create a surge of sound in the Seattle Music scene. This concept of feedback informed my design decisions as I developed a new branding and identity package. I also storyboarded and created some digital screens for a promotional video that tells the circular story of musical creativity.