Drop is a responsive e-commerce flash sale site for skateboarding, surfing and snow gear. This site is designed to provide valuable content and discounted prices to young, male members of an active subculture . Articles written by pro riders, current video content and curated offers from popular brands make this site a valuable place for members of the skate, surf, and snowboarding communities to hang out, share their interests, and make purchases.
I created a modern, authentic style that is a little rough around the edges, presenting men’s fashion in a way that would be entertaining and credible to the site’s main audience. As the sole designer and developer on this project, I created the brand and style guidelines based on user research, and built the site using WordPress as a CMS.