Prism is a laser measuring system consisting of a laser measuring tool and an app that is accessible through a mobile device. Prism was designed from concept to launch. The project design relied completely on user testing done on site at The Home Depot.
The design changed and improved with all three stages of user testing. The marketing concept was directly informed by the testing, “Accurate. Efficient. Simple.” Prism was a collaboration with Nino Mascorella and Michelle Booth.