The concept of We Are is to expose in a positive light the creative thinkers, the groundbreaking musicians, innovative artists, the denizen chefs and designers that set make they’re region what it is.
Each month, We Are tracks the trends to release a cultural guidepost on a new city, marked by an unmistakable passion for a place someone calls home. The scope of the project involved extensive user research, curating stories, photographing, creating a marketing strategy, as well as, building a web presence.
Sun Liquor Distillery is a craft cocktail bar is Seattle and recently opened a distillery-bar focusing on gin, vodka, and most recently rum. I thought it would be a great opportunity to re brand a young and growing company.
The scope of the project involved extensive user research, knowing the companies wants and needs, creating a new brand identity, building a stationary suite, laying out new labels and crafting a brand guidelines. My goal was to crate a engaging and classic logo.
WaterWise is a wireless water meter and app designed to address the issue of water scarcity. In collaboration with Christen Toepel, we set out to create an informative, engaging way for users to change their water habits, save money and lighten their eco-footprint. The scope of the project involved extensive user research, customer journey mapping, wireframing, prototyping, and multiple rounds of user testing, as well as branding, packaging, a responsive landing page, promotional video, and model of the device.
The resulting system facilitates water conservation by allowing users to monitor their consumption, view history reports, set goals, and calculate savings. We also created an integrated rewards system to provide motivation for ongoing engagement.