Helix Skate Apparel is a new brand identity concept. Helix is a modern skate company that produces high quality products at an affordable price. I worked closely with my demographic throughout this entire process to ensure my designs were enticing and engaging always looking for feedback and suggestions.
By creating a clean brand identity it gave the art, the imagery, and the style to be adaptive to the ever changing market of the apparel and skate industry. Researching new and upcoming style trends and integrating them with our own personal feel I was able to create new and unique looks for a range of pieces.