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Chouette is an online publication for English speaking ex–patriots living in Paris, France. It is intended for the mobile platform, providing an interactive experience of the City of Light.
PROBLEM: Online magazines are losing their readers due to a lack of ease in the readability of articles. Advertising is often overly obtrusive for readers, but it’s required to keep the publication in business.
[/one_half] [one_half_last] SOLUTION: Creating variations in the article styling and custom post templates within a WordPress framework keeps the reader visually engaged through the length of the article. Native advertising provides readers with content specific ads and marketers a more direct route to potential buyers. [/one_half_last]
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OFFICE NOMADS is a Seattle co-working space that needed a signage and way-finding system, as well as a rebrand. The most important areas for signage were determined by a circulation study focused on the main entry, where people who are new to the space arrive from. A necessary convenience of this co-working space is knowing who is present in the building, and for newcomers to know where all the work spaces are located. We created a member info board with name plates and location sliders to remedy this in a way that fit the aesthetic of the brand we were forming.
[/one_half] [one_half_last]The Office Nomad brand focuses on community and hard work, so we forged an identity for them rooted in viking culture. This helped focus our material choices to natural materials; copper, brick, wood and paint. For the many nomads who come and go, the secondary entrance is lit with a beautiful hand-painted quote which stirs perseverance and optimism. We developed a user-focused way-finding system using natural materials that take advantage of this beautiful historic building. Partners: Matthew Sherman, Brendan Dunn
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First published in 1884, this endearing biography of Queen Victoria was my subject for this book layout and cover redesign. I photo directed the cover shot of the Queen and wrapped it within an image of the British flag, only allowing certain features to show.
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This portrays the idea of the biography as only a glimpse into her life. I chose Baskerville as the typeface throughout the entire layout and to justify the text, both evoking the time period in which the book was written.
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