Packaging design is a way to explore and tap into different markets. Using illustration as a tool, one can create pieces that are for children or for even more sophisticated audiences. Colors and the actual shape of the package come into play as well.
The use of a nontraditional bottle for a hot sauce can elevate the sauce’s money value and the use of bright colors for a cereal box is eye catching for children. Every choice is a conscience decision, done with purpose and reasoning.