HopSkip is a micro-social Seattle-based app that encourages exploration in the city, meeting up with friends, sharing local fun gems, and getting out for healthy smart activity. It’s intended for parents and caretakers of kids ages newborn to preteen, appealing to a niche who are willing to spend time and dollars on quality activities.
Hopskip must serve a range of personas with different goals, from nannies making play dates at the best new museum, parents looking for entertainment on weekends, to grandparents just trying to find that piano recital. It features rigorous privacy settings, highly curated content, and community-sourced reviews. The app also provides incentives for contributors to the HopSkip knowledge base.