These are package designs for two very different products with a similar spirit. They both inspire a sense of flavor, health, freshness, and youthful whimsy. Neato! Body Butter is a line intended for a young, educated, and hip female audience with an interest in natural body care. The Neato! brand customer values ethical practices, the pleasure of the experience, and organic beauty.
The Origin Bar box is an item that could be sold in a whole-foods cooperative or in the natural section of a grocery store. It uses the visual cues of raw hand-illustrated ingredients to indicate a sense of health and purity, while maintaining the character of a convenient snack food.
This redesign of the visual identity of Washington State’s Department of Ecology uses a modern and clean approach that will more accurately communicate the department’s history and vision. The three colors (navy, gold, and green) represent the natural environments vital to Washington’s ecology: water systems, forests, and dry lands. The shapes can depict waves, hills, and air, while the combination of an open and bold sans-serif and a classic old style serif references both a trustworthy history and progressive trajectory.
This new logo will portray the department’s community-mindedness, dedication to conservation, and coordinated regulation. It will promote their desired image as an expert protective, knowledge-based resource.
HopSkip is a micro-social Seattle-based app that encourages exploration in the city, meeting up with friends, sharing local fun gems, and getting out for healthy smart activity. It’s intended for parents and caretakers of kids ages newborn to preteen, appealing to a niche who are willing to spend time and dollars on quality activities.
Hopskip must serve a range of personas with different goals, from nannies making play dates at the best new museum, parents looking for entertainment on weekends, to grandparents just trying to find that piano recital. It features rigorous privacy settings, highly curated content, and community-sourced reviews. The app also provides incentives for contributors to the HopSkip knowledge base.