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Heart-Shaped Box is the debut novel by Joe Hill, the son of popular horror author Stephen King. To create the cover, I first assembled a mood board of haunting images and keywords inspired by the book: compelling, distressed, hypnotic, uneasy, seductive. I went through several iterations before landing on the image of a empty suit sitting upright in a chair.
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The typeface is thin, glowing, and slightly blurred, as if it is about to disappear from existence. The inside copy used elegant and bold Bodoni for section heads, a more ornate and gothic Fette Fraktur for the chapter heads, and Baskerville was chosen for the body copy.
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