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Prism was a collaborative project with fellow designers Kimberly Jacobs and Nino Mascorella. We created an app that worked in conjunction with a connected laser measurement device to record measurements directly to the app where the data could then be exported easily.
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Multiple rounds of user testing with members of our primary target market (contractors) proved to be invaluable in helping us create a straightforward, user friendly app and device. In addition to the app and device prototypes, we created a marketing strategy, designed packaging and built a landing page website.
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Tacoma Boys is a small chain of fresh produce and gourmet foods markets in the South Sound area. The unique character of the markets themselves served as great inspiration for creating a logo that was quirky and friendly. When redesigning the branding and identity for Tacoma Boys, balancing the fun attitude of the company with the required professionalism of a business was an interesting problem to solve.
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In addition to the logo, the project included a 12-page graphic standards manual, business cards and stationery suite, company products and promotional and marketing materials.
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The labeling for this Cherry Balsamic Vinegar was inspired by Victorian design, allowing the packaging to recall a time when products were hand made with care. That speaks to the hand-crafted, artisanal nature of the vinegar.
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The color palette of light red-orange and warm ivory was inspired by ripe Rainier cherries, though the label was specifically designed to be easily modifiable for different flavored vinegars by changing the color palette. A fun challenge of the design was working with such a variety of typefaces.
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